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Here's How The Naming Sprint Schedule Looks in the Real World.

The Naming Sprint Schedule.

Session 1:

We'll be together in our secure meeting room on Zoom for approximately 2 hours.

We'll bring the market research we perform before our first session so, together, we can:

Uncover your audience's commentary.

Extract their desires.

Understand their emotions.

Session 2:

We'll be together in our secure meeting room on Zoom for approximately 4 hours.

We’re going to:

Identify the competitive environment and opportunities.

Uncover the fundamental reasons our audience pay attention.

Develop hundreds of inputs for name development exercises.

Sort the promising from the generic.

Create the launchpad for structured name brainstorming.

Session 3:

We'll be together in our secure meeting room on Zoom for approximately 4 hours.

We’ll be achieving the following:

Execute the linguistic naming techniques.

Plot the name style matrix.

Filter the options for "feel."

Define the right fit candidates for testing.

Creation & Testing:

Armed with all of the insights, fodder, and concentrated creativity developed in our sessions together, it's time for our behind-the-scenes work to begin.

We'll be focused on two specific activities during this process:

1) Identifying exciting prospects from the names we created during our Sprint sessions with you, wringing their necks and finding out if they're up to the hard task of representing your brand for the foreseeable future.

2) Creating all new candidates for testing, using our proven linguistic processes, focused creativity, as well as just good old fashioned fun. Because creativity and fun are two parts of the same whole and, let's face it, if you're not having fun, you probably shouldn't be doing it!


Post-Sprint: Report Delivery

As soon as we complete our work, we’ll be producing your Naming Report and you will be ready to move on to the legal and copyright portion of your naming journey.

We’ll schedule a call with you to go over the Naming Report and highlight the options along with our recommendations.

Any questions? If anything is unclear, please don't hesitate to get in touch below.

Learn More About Our Process

Brand Name Strategist | Brand Name Consultant | Business Namer | Product Namer | Company Namer | Brand Naming Strategy