People always judge a book by its cover.

And, entire relationships can be dictated by first impressions.

But while a catchy name can help customers remember you, the right name can lay the foundation to building long-lasting relationships between your brand and your audience.

Great names are not about trying to convince people to buy something they don't need. They’re about speaking peoples' language and communicating something worth saying.

Be true. Be unique. Be you.

Do you ever feel like a brand name just feels right? Maybe it's a little irreverent and represents a brand with a great sense of humour.

Maybe it feels deliberately corporate and represents a multinational or Fortune 500.

Or, maybe you can't even put your finger on it but, it's super memorable.

That's what we create.

And, because we specialize in brand, product, and service naming, we've developed a deep expertise that can only be found in a specialist naming firm.

Based in Adelaide, Australia, we offer a simple, collaborative process with a fixed priced and predictable timeline, which means you can enjoy the peace-of-mind of knowing your naming project stays on track and within budget.

Read About Our Process

Your name is the most important thing you own. Don't ever do anything to disgrace or cheapen it.

— Ben Hogan.

Questions?

Do you provide non-naming services, like logo design?

No, we offer purely name strategy and development. We specialize in brand, product, and service naming.

What are the advantages of hiring a naming consultant, versus a branding agency?

Branding agencies may offer naming as a throw in to close a project, but Linguitsu specializes solely in naming. Our clients see the value of working with naming specialists who can create distinctive, memorable, and persuasive names.

It’s not just because they enjoy working with us that branding agencies often ask naming firms like Linguitsu to handle the naming part of their projects. We are the experts. And to become a naming expert you need, among other things, a deep understanding of brand strategy.

It doesn’t necessarily work the other way, though. An agency can be great at various aspects of branding without much knowledge of naming.

Do you guarantee trademark or copyright availability?

Nobody can guarantee a registered trademark. Anyone can only phonetically and exactly match the name with pre-existing registered/applied trademarks. Even though the presented names stand a very high chance of getting a registered trademark, Linguitsu cannot guarantee that you will get a registered trademark.

We also cannot and do not warrant that the commercial usage of any name selected by the client is free of legal risks or liabilities. Final legal clearance and acceptance of legal risk remains the responsibility of the client. We strongly encourage you to do a full legal search on the final name candidate through an attorney before usage.

What if I don't like any of the names?

While it is human nature to want to ‘like’ a name, ‘liking’ should never be the criteria upon which a name is selected. If you work with Linguitsu, we’ll never ask you if you 'like' a name. We expect that you will, of course, but 'liking' a name is the icing on the cake.

We will make sure that our names meet your business objectives, solve the naming challenge you’ve presented, and that they ‘work’ for you and your customers. We’re specialists prescribing a solution to your problem.

If you decide at the end of the process that you don't like any of the names, but our names meet the naming criteria we've agreed upon, we've still done the work. It's like working with a construction company to design and build your home and then not 'liking' it' when the final brick is in place. Unfortunately, you'll still need to pay the company for their parts, labour and construction.

Should URL availability impact name choice?

Probably not. Most prospects don’t expect a matching dot-com, and just 1-3% of people type URLs into the address bar to get where they want to go. Pick the name first, then find a URL that works.

With only so many words in the English language, URLs are expensive. Today, companies buy matching dot-coms well after they name the brand: Tesla spent 13 years at teslamotors.com before snapping up tesla.com in 2016. Nissan still doesn’t own its matching URL. Savvy companies buy a “compound URL”——like getacme.com——first. They get the matching dot-com later, when the cost is just a drop in the bucket. As more brands go through this cycle, they erode the customer expectation for matching URLs.

Think of the last time you wanted to find something online: did you type “www.companyname.com” or just Google it and click the first link that looked like a match?

Can you give me some free samples before I sign up?

Imagine asking five accountants to do your tax for free, and you'll only pay the CPA who gets you the best tax return. Or going to a silver service restaurant, sampling five courses, and you'll only pay for the plate that you think tastes the best. Sounds absurd doesn't it? But it happens in the creative industry.

Some organizations host a competition between creative agencies, expecting these experts to perform free work, from which they'll choose a winner. But there are no winners with spec work. It's bad for the agencies, but it's really bad for businesses.

From time to time we get asked to do spec work (free pitching). Linguitsu does not engage in spec work. It undermines what our business stands for, which is delivering a premium service and a precise solution based upon in-depth research and analysis of your business. Put simply, asking creative agencies to perform free work leads to a vapid inept solution.

Not only that, spending time doing 'free pitching' without promise of payment penalizes creative agencies from earning money from genuine clients, who are prepared to pay a specialist what they're worth and what they're owed. It's only fair.

Explain in depth the question. Make sure that the explanation clearly answers the objections that visitor has on their mind. The frequently asked questions section is a great way to clear up any objections that the buyer might have and push then a step ahead to make that purchase.

Let's Name Something Together!

The art and science of naming.

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